Devices for Reading

Ownership of dedicated E-book readers (Kindle, Nook, etc.) has dropped to 19% of U.S. adults, and 18% of those between 18 and 29 years of age, from a high of 32%. Tablet computer ownership has continued to grow, however, with 45% of adults, and 50% of those 18 to 29, owning tablets, while smart phones are now owned by 68% of adults and 86% of those 18 to 29. E-book sales have remained roughly constant at 510 million units,so the numbers suggest a movement from dedicated E-book readers to other devices.

Device data are from the Pew Research Center report Technology Ownership:2015, October 29, 2015. E-book sales data are from the Association of American Publishers.

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